The Grow Show: Business Growth Stories from the Frontlines
The Grow Show: Business Growth Stories from the Frontlines
Milestone Moments: What 100 Episodes Taught Us About Growth
In this special 100th episode, Scott, Jeff, and Eric take a moment to reflect on their incredible podcast journey. What started as an experiment to provide value to entrepreneurs has blossomed into a 100-episode milestone, filled with insights, connections, and a deeper understanding of their own business. The hosts candidly discuss the reasons they began the podcast, the unexpected benefits they've experienced, and the lessons learned along the way. From honing their conversational skills to leveraging the podcast for internal training and client relationships, this episode offers a unique window into the true value of consistent content creation. As they look ahead to the future, the Grow Show team shares exciting plans to continue enhancing the program and providing even more value to their audience. This celebratory 100th episode is a must-listen for any entrepreneur considering starting their own podcast journey." The description highlights the milestone, summarizes the key reflections and lessons covered, and teases the future plans for the podcast - all in a concise, engaging way.
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Nothing could stop me. What's up? Grow nation, we are back for another powerful episode, Business Growth stories from the front lines. Hopefully we're making your journey just a little bit easier. Today, we have something big to celebrate. Yes,
Eric Watkins:we do.
Jeff Winters:It's our centennial. Yes,
Scott Scully:100 episodes. Did
Eric Watkins:you ever think we'd get to 100 episodes? I thought we were gonna do this five times.
Scott Scully:Well, we experimented, didn't we? And we just kept forging on. But it's been a great ride. About ready to start Season, 300 episodes deep, and we're going to get into a discussion here in the middle of the show about our journey with the podcast and how it's been and how we feel about going forward. But before we do that, we're going to go to our resident sheriff. What's up out there on LinkedIn?
Eric Watkins:Little slow on the trigger for the 100th episode. Little
Jeff Winters:slow on the trigger 100 times he's messing
Eric Watkins:with the camera. Now it's looping. There we go.
Jeff Winters:You feel like making it louder makes up for the delay I do. We are back with another look into the pastures separating.
Eric Watkins:That was me. Okay. Now I know the buttons.
Jeff Winters:Can everyone keep their hands to themselves now so I cannot be distracted and do my thing. People post on LinkedIn. Some of it's good, some of it's bad. Nobody tells you which is which, except for me, the sheriff, the sheriff us, I should say us. The first truth. I knew this was happening, but this is a great confirmation. Jeff Rosset, he said, Well, I'm disappointed there's a public facing B to B thought leader on LinkedIn who let me down. Imagine that there are people on LinkedIn who hire offshore click farms to like, comment and share their posts, purely to drive their engagement stats. What I know that does pretty off a lot. Wow, and I guess boost their ego. I guess not be I shouldn't be surprised. You know how to spot these people, because A, their name is not Gary V or Sarah beat Blakely, and yet B, they usually have 107 comments and 33 shares on their posts within 15 minutes. I I didn't know that people did that, no,
Eric Watkins:but it makes sense, doesn't it? Yeah. I mean, I don't agree with it, but it makes sense how some, some of these people make a post and then all of a sudden, it's like, How'd you get are you that popular? Yeah, you got that many comments? Yeah. Frauds, it's
Unknown:real. Scott frauds,
Scott Scully:well, I mean, it's like writing a book and having 1000 people buy a copy and being a best seller. Yeah, it's not that hard to be a best seller. You can rig the game.
Jeff Winters:I don't want to say all the time, but usually these things get shut down. I remember you could buy Twitter followers by the 10s of 1000s, and then one day, Twitter's like, yeah, anybody who bought 10s of 1000s of Twitter followers now doesn't get to play on the platform for a little while. Was that you and they told that to me, no, I that shit gets shut down, you know. And also it makes me happy to know that, like, you know, every now and again, I'll get a post where, you know, get a ton of engagement, and sometimes I don't. Now I can just blame it on the fact that I haven't hired hundreds of people to fake engagement. For
Eric Watkins:me, I'm gonna hire someone secretly on your post. That would be funny,
Jeff Winters:but this is happening. Know, this people just because it's
Eric Watkins:popular, money, yeah, that makes him think. Look at how much engagement I got on this. It's a truth, truth.
Jeff Winters:We're headed toward the end of the year, which means many things, including promotion time. We hope for a lot of people out there as they head into the next year, and Alan Belanger has a very important truth as it relates to promotions. When leadership promotes individuals based on criteria other than merit and capability, it can lead to a variety of negative outcomes it can paraphrasing here, reduce morality entire company, reduce productivity of the team that person now managed, and reduce retention, specifically amongst high performers who get passed over for reasons not based on merit and capability. Did
Eric Watkins:he? Give any examples of, like, the common reasons.
Jeff Winters:No, also, this is not like a follow up question segment.
Eric Watkins:Well, I mean, I'd
Scott Scully:like to get either in jail or you're not. Yeah, you're
Jeff Winters:either in jail, yeah, other people have written truth.
Eric Watkins:It's important. Yeah. It is truth.
Jeff Winters:That's it. You don't want to engage with my post there.
Eric Watkins:I'm just like, What? What are people getting promoted? About favoritism? Yes, okay, but like that. It's almost like a bad truth, because it's so obvious. It's kind of like, Duh, you should. I think people on merit, I think
Jeff Winters:you'd be surprised at how often people feel as though they are passed up, even though they're a better candidate. I think you'd be surprised.
Eric Watkins:I would say what is not true about that is he didn't say anything about attitude, just on merit and capabilities. You could have a person who's absolutely 100% capable but terrible attitude, toxic in leadership. Would
Jeff Winters:you promote someone with those
Eric Watkins:No, I wouldn't. That's what I'm saying. Of like the person who may feel like they got passed up, but they have a terrible attitude and so they lack self awareness, or whatever it may be. I'm just, you know, giving all sides out there. No,
Jeff Winters:that's good. No, no, I didn't understand. That's a good point. Yeah, okay, but
Eric Watkins:do a little bit more research next time. Yeah, come to the table with a little bit
Jeff Winters:more call these strangers,
Eric Watkins:not overall truth
Jeff Winters:comes from the new All right, I've got to say it anthropics new AI model that controls your PC feels like a huge disappointment. I mean, why are we wasting AI's potential on something as basic as mimicking human clicks? All right, I'm going to give you a little explanation here. There was a video online published by this company called anthropic where the computer by itself creates and inserts computer code into, I think, a software by itself. So the person just goes, Hey, I want you to type in this. I want you to create some code for this reason. And then the computer took control of itself, went to its own website and produced the code and inserted it into the software. And this guy thinks it's a disappointment,
Eric Watkins:yeah, what does he want it to be used for? He's just saying because it's replicating human behavior, it's not advanced enough for AI, it's
Jeff Winters:so hard for me to interpret Yeah, because this thing was so freaking cool. Yeah, sounds
Eric Watkins:pretty cool. Sounds pretty cool to me. Sounds like we're doing the they're doing the right thing with AI
Scott Scully:is that, does this guy work in AI?
Jeff Winters:He is a he is a in technology. He's
Eric Watkins:a guru. It is beneath him. Maybe it would replicate, maybe
Scott Scully:behavior break. Maybe he's commenting on a competitor's could
Eric Watkins:be, oh yeah, we got to look into that again. Maybe a little bit more research for the 100th episode.
Jeff Winters:Next season, I'll be doing more research. Can I tell you something? Go out there and watch this thing. It's going to blow your mind. The computer controls the computer by talking to itself. Good luck. Sorry, V now,
Scott Scully:so you were impressed, but this guy may know something that's out there that's a lot better. So he is not, yeah, I
Jeff Winters:think that's a leap. I think this guy's trying to be interesting, and he's instead lying. Big hater,
Scott Scully:there's amazing stuff that's happening with AI, for sure. All right, what do we think?
Eric Watkins:Not bad, not bad, you know, like average, but come to expect it in that first section. So
Jeff Winters:thank you everybody.
Scott Scully:I think that you've done wonderful work over the last 99 episodes in catching a lot of America's Most Wanted on LinkedIn. How
Eric Watkins:many, how many total criminals at this point? I
Jeff Winters:think so we started Season Two. Would we do 25 Episodes Season One? So 25 minus 100 Eric, 75
Eric Watkins:minus 174, 74 criminals caught. 74 caught and captured.
Scott Scully:Still think we need a most wanted list and maybe a ranking top to bottom of biggest offenders and repeat offenders.
Jeff Winters:We got some
Scott Scully:more to come. Thank you, Jeff, awesome as always. All right, we're gonna have for the 100th episode. We're gonna talk about the podcast we like. I think Eric just said we thought we might do four or five episodes. Episodes and give it a try. But I don't think we thought we'd be here 100 episodes later. And there were some key reasons why we started, and then there was, there was just a lot of things that we learned along the way, and we are really excited about going forward. There's a bunch of new things that we're going to do to continue to enhance the program. But here are the reasons why we started just in the onset. You know, first and foremost, we wanted to just provide value to entrepreneurs, business leaders that were in small to medium sized businesses and, you know, having a difficult time growing. We wanted to share our stories, things that were working, things that weren't working, make their journey just a little bit easier. So that, that was the overall goal. We wanted to add value for our clients. We got a bunch of clients, and we wanted to do continued content to help them out, increase our relationship. Provide value there, over and above, the products and services that we provide, we want to nurture content for anybody that we'd already engaged with and had sales presentations just to build trust over time, to get them a little bit closer to making a decision. We wanted to educate our internal team. You know, Hey, why do you guys do these things? Why do we make some of the decisions that we made? So it was a perfect platform to really explain some of our processes and the why, and we could teach people how to be better at business overall. And then really the fifth reason was just ongoing content to impact SEO in search results. So we started there, but oh my god, it just became so much more. And that's, that's the discussion today, gentlemen, yeah, what you know, Eric, what are your thoughts?
Eric Watkins:Yeah, I think, I think we've accomplished a lot of those things we set out to accomplish. But to your point, it's it's been a lot more and even better than we thought. And I think that's part of the reason why we didn't just record five and we we kept it rolling. One of my favorite things as and this is coming from this. It doesn't have to do with increasing your sales or whatever it may be, but just as a leader in the business. It forces you to look at your business very hard, like it forces you to really when oftentimes we talk about changes or things that we're looking at doing. And you know, I think before you know, you didn't have a public platform where you had to justify some of the things that you were doing. And so it makes you just look a little bit harder at your business and evaluate it, because you need to be prepped for the episode and what you're going to be talking about. And I just think that's invaluable. And along the way, like we've talked through things, and maybe you know the point of this not to come up with new ideas or find new problems, but it really helps you take this and then go apply it to your business. So I would say that's one of the biggest things that stuck out for me.
Jeff Winters:Couple things I like about it, couple that are selfish, couple that are slightly less selfish. Let me start with the selfish ones. First of all, the practice of being able to be quick twitch in a conversation that's being recorded, video, audio. It just puts you in a really unique spot. You do this 100 times. We're sitting here talking to each other. You can go on any other podcast. You go on TV, I bet. And then you're in like, regular conversations, like, my your mind just works a little faster, because you create this like, okay, here somebody said something, and now I'm going to respond to it, and then you got to kind of gate it, you know, you have, like, this little gate in your head of like, okay, can I say this publicly? Yeah, do I want to say this publicly? Would it be better if I said it this way publicly? And practicing that like any other muscle is going to make it stronger. And I think whether then you translate it to a difficult customer conversation, tense internal conversation, a sales call, all of those things just happen a little more slowly than this does, because you've done this next ego. I don't have that many people coming up to me in the street saying they listen, but boy, I feel great when people, Hey, man, I listen to you in the podcast, I like, try to play cool. I'm like, Oh yeah, totally this, but it's like a stranger who never could have known about this. And they they like something that you said. That's the best part is, hey, this thing helped me. That's just that feels good. Feels good. Next. What one thing that was shocking, that's cool is people here that do podcasts, like people that work here do podcasts. I wouldn't have thought as many do them outside of work as do and it's like cool that we've had them in here to listen. They've given us tips, we've asked us questions, and it's been kind of a cool thing to relate to people in that area. And then last. It's, it's, it's doing something consistently. And when you do something consistently, when you build a habit, for me, it's, I'm not a great habit keeper, I'm a great habit starter. And this has just been something that has been a habit keeping thing. And I think when you do that, it shows everybody you work with, work around are with or around it at least. There's one thing you can do consistently over and over and over again, yeah, one,
Eric Watkins:one thing that just sparked in my head that I've realized I've been doing a lot, is I use it for backup. So if I'm in a training and I'm training on a topic, and then I mention, you know, I go over maps or whatever, and then I mentioned, yeah, we actually talked about this on the Grow show. For whatever reason, everybody's head starts nodding, like, Oh, now it's official, because you talked about it on a podcast and put it out there, and I do the same thing on sales calls. Of, yeah, no, I here's what I would recommend for you. And honestly, this is what we just talked about on our podcast. So then it's like, okay, he's he's not just trying to sell me, he's actually referencing something he already did. And I think that the the backup of credibility, in addition to just the credibility of the content being out there, but being able to reference it has been beneficial for me, for sure. You
Scott Scully:know, on that point, I think that some of our account managers feel the same way, like they're having interactions with our partners, and they may want to suggest a certain process or topic, but if they can suggest that along with we talked about it on the Grow show, then I think they feel more comfortable.
Eric Watkins:That's a really good point.
Scott Scully:So I agree with that. Just using it in conjunction with the point that you want to get across, something that you want to train on, helps, and
Jeff Winters:we've connected with, I mean, going beyond that to the clients, we've connected with, lots of clients as a result of this show, whether it through Scott, we did a giveaway and you did a slide deck with a client like you learned a lot from talking to that client, I think about the business and about their business, and that's pretty neat that we get to we get to do it in a different way than the usual contact with client for probably a lot of people out there, when You talk to clients, when they're pissed off, probably, yeah, I think that's kind of when you get to a certain point, like, that's the escalation, like, we get to talk to clients that are intrigued by the content or got something as a result of the show. It's a cool way to connect with clients in a way that probably ordinarily don't.
Scott Scully:I think clients appreciate the opportunity to get a window into our culture, our decision making process. You know, they're typically buying from a sales person, going through an implementation process, and then they're connected with one of our account managers. But here they get to listen to us, interact with us, and look under the hood of the company that they're partners with. I just think it's super powerful, way, way more impactful in that regard than I thought when we started. For sure,
Eric Watkins:yeah, I think something we're we're leaning more in season three that we haven't done a whole lot thus far, but bringing more guests on, but it we've helped you network just because of our podcast. We've gotten on other podcasts. I mean, we've probably done 20 ish other podcasts between the group over the course of the last year, and now having more guests on and then that guest posts something, and that reaches greater and there's just this, this ripple effect that comes from getting your message out there. And I think if you're sitting there and you're like, I don't want to start a podcast, everybody has a podcast now there's just like, as we go through this list, there's so many benefits. It's worth an hour of your week to prep something and just put it out there. And it's not going to be great at first, and it may never, it may never be to the level you want, but it's better than not doing anything there.
Scott Scully:There are a lot of you, I know you're in this spot where you realize that you have to produce ongoing content, especially for SEO, and if you're like us, sometimes it's hard, you know, to get your ideas down. You know, of course, AI helps you generate with some idea generation, but it is so much easier to take a topic, have a discussion about it, then have the transcript from the show to then turn around and write a blog and and put together social posts and put it out into the world way easier. And I know that you're sitting out there. Realizing that if you want to put your best foot forward online, you have to create very relevant content consistently. To me, this is the easiest way to do it, and not enough people consider that. I get there, I sit down, I talk, and then, you know, I'm connected to people within our organization that can then take that conversation to transcript, write blogs and and put it out into the world and something that we believe in, and that's impactful.
Jeff Winters:That's a really good point. A couple of thoughts for people who are on the edge, who are who are thinking about doing it, or have committed to doing it, to make sure you're doing it consistently. So tip number one, your voice sucks. You hate it. Deal with it. Everybody thinks their voice sucks. Your voice sucks, trust me, your voice sucks. You hate it. Deal with it. I hate my voice. Eric Scott, I don't hate theirs. They I think they sound lovely. Second do had I been doing this by myself, I never would have done 100 never, but the fact that there's four of us each week, or three of us at least, I always feel obligated to you all to make sure that I'm ready. And if I'm ready, let's do it. And so I think having some sort of accountability system, whatever that is, for you and your business, even if it's just somebody else showing up every week, who you know is going to show up, it'll help you do it, because it's very easy to skip, because nobody's holding you accountable to it. And the last thing I would highly recommend, and that we did right in the beginning, is we planned out a lot of the topics in advance. We sat down and we each had 50 episode topics in advance. Because what you're going to run into is it's harder to think about ideas than you think it is. And if you're doing it 10 minutes before the show every week, they're gonna suck. And so put some thought into planning the ideas so that you won't do it five minutes before the show and it stinks or because you won't, can't, and so that you won't cancel the show because you don't have enough ideas. Those are just three from me. I wonder if you guys have any
Scott Scully:you know, I am. I'm also really encouraged about how this helps us, you know, separate ourselves from competition and and it's just a longer format to talk about relevant topics, you know, topics that surround the services we provide so somebody, over time, can really gain trust and and really feel good about the decision They're about ready to make and partnering with us or our customers who have already made the decision, and they get to know us and the topics, and, you know, continue to feel good about the decision that they've made. It is a major different, differentiating tool. You imagine that you're out there and you're a competitive industry. Let's say you are a managed service provider, and there are a lot of people doing the same services in the town that you're in. You've got to figure out a way to become an authority, a reason why you are different. You have to build trust. You have to be the go to in providing those services. And, you know, perhaps this is the format that you could you could do that in, you know, inviting guests on, talking to them about, you know, potentially horror stories of picking the right or the wrong managed service provider, or how it brought them to their knees and their business, and what that caused, and what a great way to get people thinking about, well, crap. That's an important decision. Picking a partner, and they sound super smart. I'm going to go with those guys. This is a big value for that? Yeah,
Eric Watkins:yeah. I think about if you're if you're on the fence, or you're trying to start this, I think one thing that might be holding you back is nerves, right? You just might be nervous. This might not be your thing to talk or be on camera, or whatever it may be. And I think we can all agree. I mean, maybe you guys didn't feel this way. I was nervous as hell to start their first pocket. I've never done a podcast before, right? But now you walk in and it's like we've done 1000 of them, well, 100 but yeah, and I think that's part of what you're going to have, like, honing your skills over time. I have a question for you guys, what do you like least about it? Like, what's what's your least favorite part of doing a podcast every week?
Scott Scully:I'll tell you mine. And you get kind of touched on it. I just You said you get nervous. I don't know that I get nervous to do it. I just don't. Feel like I'm a podcaster. You know, you know I I'm kind of a shy person. It's not like I have this radio voice. I'm more soft spoken than you guys. You guys are way more funny than I am. But then, when I just started getting my head around, hey, I have been in business for 30 years. I do have some things to talk about. I can play that role on the show, but I I just hearing your voice, watching yourself on on film, listening to the film, you know, on YouTube, listening back. That's kind of hard for me and I just got to keep getting centered back on the fact that I do think we provide value. But if you're that way, realize how much good you could put out into the world and try to get over that hurdle. Because I think if you're being real, that's what people are more interested in, knowing the real you. Yeah,
Jeff Winters:yeah, yeah, the prep. I don't love the prep. I know you got to do the prep. I know I just said prep, but still, I don't like it. I don't like, like, I like going through LinkedIn. I think it's funny. But like, if it takes me more than 20 minutes to find a lie, I'm just like, This is so annoying. Can someone say something controversial? I mean, honestly, I know I make LinkedIn comments sound exciting, the vast majority are very boring and completely irrelevant to anything anybody cares about. It's like, I have a hot take today, and I'm like, here we go. They're gonna say something totally stupid. And it's like companies should treat their employees well, that's not a hot take. That's normal, and it's
Eric Watkins:1000 of those. Well, you've placed it so well, it's getting tampered down. You think I made it? How
Scott Scully:much time did you spend today? Probably 30
Jeff Winters:minutes. Not enough. 30 minutes trying to find somebody saying something that's like intro, it's really hard go on there and try to find someone good opportunity for people to go on LinkedIn and say something somewhat interesting. And I think the reason people don't is they get jumped on, you know, if you say something somewhat controversial,
Eric Watkins:Look out below. Yeah, Look out below. I, I would say my one serious one not so serious. First one serious is if you're in a spot where maybe things aren't going as well as you want in your business, the last when you have to go, like, prep, and then come to the meeting, it's like, what am I? Is this the most important thing I should be doing? I think that thought is in the back of my head a lot, and it's really easy to cast it aside. And then my second one is chatgpt doesn't help at all with to do or not to do. It's the worst. Like, it's good at everything else to do or not to do has to be. It's a human thing. I'll never be replaced by a robot. This section will always be so you feel good about Yeah, well yes and no, because it's not easy. Like, I gotta, I really, like, I have to put more thought into that than my mining for growth school, mining for girls school, I just pick up throughout the week to do for not to do, man, I'm putting hours in the lab coming with the right thing.
Scott Scully:So let me ask you guys this, if you there are so many reasons to do this, what's all the way at the top? If you're talking to our audience, and they're like, you're, you know, thinking I'm going to do this or I'm not. What is the very most like you think it's most important reason that they should do the podcast.
Eric Watkins:I only be one. I think it makes you more human to everybody you interact with. They get a the your people internally, it's not just Scott the CEO, it's Scott who's joking around and kidding on the podcast, right? The clients, who are prospective clients that want to know what you're all about, they just pop open a couple episodes and they're like, Okay, there's a some genuine guys who you know, sound like they'd care about growing my business and sounds smart. I think that creating, taking your brand from this big logo company to humans,
Jeff Winters:I think for a lot of our customers, and it shouldn't necessarily be this way, a lot of our listeners, sorry, not a lot of our customers, but for a lot of our listeners, and just a lot of small business owners out there, marketing is something that happens in fits and starts. It's not a consistent, ongoing game for a lot of companies out there, what we ran, I ran a company like, yeah, we needed sales development, but like marketing, we just, like, sometimes we did marketing and sometimes we didn't do we put resources into it. If you have a podcast, you are marketing to customers, to future employees, to current employees, to partners, to then you name it, at least you're doing it once a week, like if you're doing a podcast, you are of some ongoing marketing activity at least once a week, or once a month, or however, regularly you're doing it or twice a week. And I think having the. Backstop of knowing you're going to have some regular marketing activity again to all of those different constituencies and stakeholders is a perfect reason, and the best one of the best reasons to do a podcast.
Scott Scully:Nice, okay, so that's a good conversation. Yeah, this has just been such an incredible ride. We're going to give you some value if you text the show your email address, we're going to give you a really nice top 10 list of the top 10 things that you should consider when starting a podcast. Okay, again, we're going to just try to make it a little bit easier for you to jump, jump into it. And you can really start small. It doesn't you don't have to be in a studio. We happen to have a studio for other reasons and because we do this work. But you can have a lot a laptop and a microphone. And, you know, subscription to a service, and you could get rolling. So we're going to tell you how to do that, and we really would encourage you to take the leap. I think you're going to have an incredible time doing it and provide a ton of value, all right, speaking, a ton of value, ton of value to do or not to do. Karen, what do you give that today? You didn't use AI. Apparently, didn't
Eric Watkins:use AI. No, this is, this is human experience. And funny enough, this actual, this one actually supplanted what I had originally, because it happened about 30 minutes ago as we were walking up. So we're in St Louis, it's raining today, pretty strong rain. We've we've had some thoughts on this podcast about umbrellas. I happen to be a non umbrella guy. I think Jeff said he has an umbrella, but he doesn't use it, but he just so happened to have an umbrella today, and he generously asked, you know you want to come under the umbrella so you can stay dry on the way up. And you know, I'm not going to turn down a free umbrella ride, right? Like I'm going to, I'm going to stay under the umbrella. However, as we were walking up, he really focused on himself. I'll say that he focused on himself. I would say half of my body was in the rain, and half, kind of loosely got covered from his umbrella. So my question is,
Scott Scully:and then it was, and then it's worse, because then it like big, big drips,
Eric Watkins:yeah, so, so not only did I get the rain, I got the drip as well. And, you know, and I mentioned it a couple of times, and he it pretended to adjust, but he didn't. I came in a little wet. He came in perfectly dry. Here's my thing, if you're gonna offer somebody to get under your umbrella, do you split it 5050, like I understand if we're both getting a little bit of rain, but are, or is it just known, it's my umbrella. I brought it. I'm gonna be 100% dry. And if I can give you a little bit I'll give you a little bit thoughts.
Jeff Winters:I mean, I think you got to go first, Scott. I was like the victim in this story. So
Scott Scully:well, I have two answers. One would be not popular. One would be more political. I guess the first answer would be, it's too bad you forgot an umbrella walking up the street as I watch you get soaked, which I'm actually super surprised he didn't do. Yeah,
Eric Watkins:that would almost been better, at least you know what you're getting.
Scott Scully:But if you would be so inclined to help somebody out that didn't have an umbrella and happened to leave their umbrella at home, or didn't ever even think about having an umbrella? I would say you lean towards the person that you're sharing
Eric Watkins:exactly, see. That's exactly what I would do. Jeff, what would you do in this situation? So first
Jeff Winters:two seconds of context, I thought today's show, one of the topics for the 100 show would be like, what's one thing you said that you really now disagree with there's time. And now I would like to say that, which is, I came out very strongly against the umbrella, and now I am very much in favor of the umbrella. And here's what changed. You ever had a good umbrella? I bet you haven't. You get a good, I got a good. I don't know how I got this. It's huge. It showed up in my car. It's like walking around. Yeah,
Eric Watkins:that's what. That's what. Even makes it worse.
Jeff Winters:It is. It's like walking around with a tent over my head. It's huge, and it's robust. And now I'm looking at all the other people with the umbrella. You know, the little umbrella looks like it's your niece's umbrella. It like barely covers your head and like it's dripping on your back. Me walking around with this big umbrella. Boy, oh boy, high society, I feel alive, and I now encourage each of you to go get a. Massive umbrella. I'm not walking down the street judging people based on the size of their umbrella. I'd want to do business with me with that big ass umbrella.
Scott Scully:This is a perfect sponsorship opportunity. Insert right umbrella name here.
Jeff Winters:Now I'm carrying this massive umbrella. Not only did I ask Eric if he wanted to share it. I followed him around for five minutes so that I could accompany him up the street. I walk up to his thing. He printed some stuff out, he got a drink, he talked to somebody. And I'm carrying this dry umbrella around knowing that I could help. And I think it needs to be this. I'm gonna be dry. You do what you can wherever. I'm not occupying that umbrella. That's your space. You want to go behind. You want to go in front, you go to the side. Couldn't care less. Up to you. Your dryness is your business. I'm not going to be angling the I went through the forethought of having this enormous status conferring umbrella. Oh my god, and now you can get in wherever. You can find a place in the tent, but the tent doesn't move to suit your needs.
Scott Scully:You know, oh, my God. It's
Eric Watkins:just funny, because that's exactly how it went. Can I get a little lane? Can I No, do
Scott Scully:you think he looked at the weather last night and put the umbrella by the front door. I
Eric Watkins:think he slept with his umbrella last night, the way he's talking about it. I think he cuddled up in bed with it. Couldn't wait to use it. True story
Jeff Winters:yesterday, yesterday, on the way out, I found this umbrella massive. I can't possibly overstate how big umbrellas and it was raining on the way to the car, but, like, it stopped, you know, I walked the car's not even long. I walked out in a group of people, and I opened this massive umbrella. I mean, it's like a it's, it's a concert. It's so loud when you open it, and I'm carrying it, and then it stops. It's not raining anymore. And I'm carrying this umbrella, and I swear to God, this girl goes, you know, it's not raining anymore, right? Doesn't matter. It's a huge umbrella. I'm gonna show everyone how big this damn umbrella is. Try it. Try carrying around a massive umbrella and see how you feel. You're
Eric Watkins:gonna turn it into a Sunbrella in the summer, aren't you, you're gonna be carrying that thing around.
Scott Scully:Oh my gosh, this thing's incredible over his lounge chair. All right, as always, incredible episode. We want to hear from you, so engage with us. Please send us your email address. We'll send you the top 10 things to consider when starting a podcast. We'd love to make it a little bit easier for you to do that, take the leap. Join us. Send us a link to your show. We'd love to take a listen.
Jeff Winters:Can I offer something else? Absolutely, not only will you get that, the first person that texts us getting an umbrella? Oh,
Scott Scully:the umbrella. You're gonna go get one of those umbrellas, or you're gonna give them that one.
Jeff Winters:I'm going to give you a umbrella. Yeah, the niece's umbrella. No, something worthy of you taking the time to text this show,
Eric Watkins:but not quite as big as yours. No
Jeff Winters:thanks, suitable for a family of
Scott Scully:eight, so the or you and a little bit of Eric, all right, so you text the show, the very first person to text the show gets a special umbrella from Jeff, yeah. And then, of course, you will get our top 10 reasons, or top 10 things to consider when starting a podcast. It's been great having a conversation with you as always. Let's grow.
Jeff Winters:Let's grow. 100
Eric Watkins:let's grow. Let's go.
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