The Must-Have Hire: An In-House Graphic Designer

The episode covers several insightful topics for growing businesses, starting with a discussion on the importance of self-sourcing in sales. Eric Watkins and Jeff Winters highlight data showing that only 25% of sales reps have a chance of hitting quota this year without taking on more of their own prospecting.
They then dive into tips for effective public speaking, emphasizing the importance of not wasting time introducing yourself and instead jumping right into the content. Eric and Jeff also discuss how important a Graphic Designer is for the growth of your company, from branding, to website design, pitch decks and more, they agree a Graphic designer is an essential hire early on in your business.
Another focus is on leveraging an omni-channel sales strategy, explaining the value of targeting key accounts with a combination of phone, email, and LinkedIn outreach, rather than spreading thin across too many contacts.
The hosts also explore the psychology of negotiation, introducing the concept of "threading the needle" to help buyers feel like they're getting a unique deal.

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