The Grow Show: Business Growth Stories from the Frontlines

Membership Mindset: Transforming Customers into Loyal Partners

Scott Scully, Jeff Winters, Eric Watkins Season 2 Episode 67

Scott Scully shares his exceptional experience staying at the high-end Rosewood hotel. This leads the hosts to explore the idea of transitioning customers into a true membership model, where businesses provide exclusive benefits and services beyond the core offering. 
Eric Watkins also dives in deep during "Mining For Growth Gold" highlighting a technique for handling the common "I'm not interested" objection during cold calls. Additionally, Jeff Winters offers advice for sales executives on finalizing their long-term sales goals earlier in the year to avoid short-term budget cuts in "Tales from Sales"

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