The Grow Show: Business Growth Stories from the Frontlines
Sick and tired of the same, boring business podcasts? The Grow Show makes it easier for entrepreneurs and leaders to grow their businesses. You’ll hear from real leaders with real stories about their successes and failures, so you don’t make the same mistakes. No textbooks or theory — only raw stories from the frontlines with actionable take-aways.
The Grow Show: Business Growth Stories from the Frontlines
Prioritizing Revenue Over Profit: The Key to Long-Term Business Success
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Scott Scully, Jeff Winters, Eric Watkins
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Season 2
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Episode 64
In this episode, the hosts dive deep into sales strategies for navigating challenging economic conditions. They emphasize the importance of investing in sales, even if it means temporarily impacting profit margins, in order to drive much-needed revenue growth. The discussion covers tactics for re-engaging past prospects, handling skeptical buyers, and leveraging tools like newsletters to nurture leads. The hosts share real-world examples and personal experiences to illustrate how a focus on sales can pay dividends, even when the broader business environment is uncertain.
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