[Season 1] Finding Riches In Your Niches

Focusing on core industries doesn't mean you'll miss out on opportunities elsewhere, it means you will be able to provide prospects a more personalized sales and marketing experience and your internal team better training and consulting opportunities. Find out more about how you can realize the riches in your niches.

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Explore strategies to thrive financially, build legacy, and enhance life experiences.

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Eric Watkins: 0:02

Welcome to the grove show where we make it easier for entrepreneurs and leaders to grow their businesses. You'll hear from real leaders with real stories about their successes and failures. So you don't have to make the same mistakes. We won't break out textbooks or talk theory only raw stories from the front lines with actionable takeaways.

Unknown: 0:24

The gross show is sponsored by Heil sound, world class microphones for stage studio, broadcast and podcast. Find your sound it Heil sound.com Here's the next episode of the growth Show.

Eric Watkins: 0:40

Welcome back to the growth show. I'm here with my partners in growth. Scott scoli. Hello, everyone, Jeff winters. Hey, everybody. Jeff, let's start with your shirt. Oh, Hawaiian. Little loud, loud in here.

Jeff Winters: 0:57

For those who can't see us, which I think is everybody. I am. I'm wearing a Hawaiian shirt. It's Monday. And I'm wearing a Hawaiian shirt. It's an abstract, abstract and gear. Yeah. In gear. top seller by the way, top seller. Not in my house though. My family does not like the shirt.

Eric Watkins: 1:20

no fans, no fans of the Hawaiian shirt. No,

Jeff Winters: 1:23

but I thought you know, what? Is there a better day of the week? I mean, if I could wear a Hawaiian shirt on Friday, that's easy. Put one on on Monday. It gets you going.

Eric Watkins: 1:32

You brighten it up, you brighten up the mood

Jeff Winters: 1:34

brighten your day.

Scott Scully: 1:35

Are you gonna buy this year's version? Of course, weren't me down for to

Eric Watkins: 1:40

mark me down for two. There's three. Do you want all three? Sure, why not? So you're also celebrating, right? We're a little bit of celebration hangover from the weekend. 38th birthday, Jeff winters Happy birthday, happy birthday. How was the birthday man?

Jeff Winters: 1:58

You know, parts of it were great. Great spending time with the family. Got some really nice messages love the messages from surprise people that you don't ordinarily share from. And I check that shit. I check it against a list of people who should be messaging. And people who show I'm real particular about that. And I will be retaliating with either messages or not on their birthdays, which I think is important. It's like a wedding. Like if somebody gives you a gift, you got to get them a commensurate gift for their wedding. But speaking of gifts, you know, just not not a huge deal. So my wife, her birthday was in February. And I got her a gift. And it was like not in this hemisphere. Like I need to go outside of the hemisphere for this gift. I didn't navigate a full scale supply chain crisis that we're having in this country right now. logistical nightmare. And yet I was able to get her this gift on the day of her birthday, which I think is important. And and

Eric Watkins: 3:06

well, it's a it's not a birthday gift if you don't get it on the day of your birthday.

Jeff Winters: 3:10

That's kind of what I said. But she chose a different route for me. She didn't want to give me the gift on the birthday she and this is also you could do, she showed me a picture of the gift that I was gonna get on my birthday, which was different.

Scott Scully: 3:31

Was this before after you outsource the bike riding?

Jeff Winters: 3:38

We're also celebrating because this

Scott Scully: 3:41

was this because you outsource the most memorable childhood event possible.

Jeff Winters: 3:49

We're also celebrating my house because my oldest son learned how to ride a bike. I've tried to teach him it's hard for parents out there you all know this. The Kids React to strangers so much differently Mac react to us, right? Try to teach his kid how to ride a bike. Ours I teach it he's hitting me and he's mad. It's not working. And so we outsource it to a stranger. And this guy did so much better. Just an incredible job and got my kid to ride a bike now is it hard to watch some other guy teach your cat ride a bike? Yeah, but the end of the day he's riding

Scott Scully: 4:24

is Ryan. Just don't be surprised when some shits missing out of your house next week. Stay safe Facebook group

Jeff Winters: 4:35

they're speaking of celebrating. We're also continuing to celebrate. Eric Watkins was honored last week with a titan award top 100 CEO or C level executive in St. Louis received an award and our own Eric Watkins got the award. Congratulation. Thank

Eric Watkins: 4:54

you. Thank you very much.

Scott Scully: 4:56

Well deserved. And you know what, when we're listening to the speeches. And just as you guys were answering all the questions, yours are the best. You stood out. Absolutely. They were. You had, you know, CEO, Build A Bear and people like that at this event. You were shining.

Eric Watkins: 5:18

I appreciate that.

Scott Scully: 5:19

I my opinion, my opinion, too.

Eric Watkins: 5:21

I bet you all would feel exactly how I did. I felt like I was the worst. So there was, but doesn't matter what

Scott Scully: 5:29

we would have told you. You probably wouldn't.

Jeff Winters: 5:31

We weren't gonna bring it up if you suck. We talked about this last week.

Eric Watkins: 5:35

wouldn't have said anything.

Jeff Winters: 5:38

Just to say just a short, nice work. You know,

Eric Watkins: 5:41

I do feel like what Jeff's talking about with the outsourcing the bike riding is actually a great way to get into this episode. Because you have to stick with what you know. And the purpose of this episode today is there is riches in the niches. Oh, yeah. So we just need to start with is it niches or is it niches?

Scott Scully: 6:08

That is the question. I'm currently drinking a bush light.

Eric Watkins: 6:13

So it's niches. What about you, Jeff, what do you think

Jeff Winters: 6:17

I, the saying doesn't work. If it's niches, there's not riches in the niches. And there's not riches in the niches. There's riches in the niches.

Eric Watkins: 6:30

So that's the first day into it for today. It's niches for today. It's niches for today's niches.

Jeff Winters: 6:36

It's not the buffet. It's the buffet. That's the niches. It's the niches.

Eric Watkins: 6:43

I respect that. Thank you, Jeff, thank you for setting the record straight. I just wanted to let everybody know how unintelligent we are to start off the podcast. So they didn't think that throughout. You know, I feel like it's nice to get that disclaimer going. Alright, so this is a huge topic. So it's something that we live by at abstract. I wanted to start with Scott today because Scott at every single business, that he's been a significant part of, they've really adopted this philosophy. So Scott, why don't we start with? Why is there riches in niches? Why is it? Why not be all inclusive to everybody? Why really focus on growing your business by being really good at a specific segment.

Scott Scully: 7:23

So I could answer you for the next couple of hours, I'll just go over some of the high level items that that are off the top of my head. And I'm going to do that by starting really all the way at the beginning, before we even have the customer. It's easier to target and to market to a particular individual. Right. So I can come up with unique messages, and success stories and just things that are going to be more attractive to a particular type of business in a particular type of industry. So I'd start with that. When you are actually on a sales conversation, I think you're going to increase your credibility by being able to talk about stories in that particular industry, or talk about the other clients that are in that industry. And some of the things that they said in the in the buying experience some of the things that are going on for them as they became clients. So they're just set you up as a subject matter expert, not only on what we do, but what we do for their industry. It's easier to train. From our perspective, it's easier to train people on how to do the fulfillment. It's easier from an account management perspective, because I'm talking about things that go on in that industry, around the country. For other people. It's almost like our clients have joined a club. And when I get on our meeting, I can share best practices around the country and really bring value. So that's a huge deal. It is super easy to differentiate yourself from competition, if you're lined up against people that offer the same product or service, but you happen to do that really well in an industry and that gets out there and people know, that can be a big separator. You know, those are just a few of the things it's going to be a big discussion today.

Eric Watkins: 9:24

Absolutely, Jeff, I know you've done it a little bit differently than how we've done it here. But talk about how you really profiled your customer base and grew your business.

Jeff Winters: 9:34

I I'm gonna go back and say I wish I would have done this differently. And I bet a lot of business owners and entrepreneurs will relate to this. We our niche initially was anybody who would pay us money for our services. That was our niche.

Eric Watkins: 9:49

Sounds familiar? Yeah. Everyone's there. One point, right. Yeah,

Jeff Winters: 9:53

everybody's there at one point, I suppose. But that was our niche. Anybody who would pay us money and we kind of stuck with that for a while. And I think we would have been better off if we had found some industries and some segments within those industries to focus on at that time, I'll tell you why. Because especially because we're newer, and when you're going up against competitors, who have a lot more customers, bigger reach, better reputation, more of a track record, how do you win against those incumbents? How do you beat them? You can't be that big. You can't have that track record. You can't show their growth, you're small. So what do you do? We're better than that competitor, because we know you. And we know businesses like you. And this is the only thing we do and we own this space. And if you go with us, you're gonna get the attention and the treatment and the experience of someone that knows you and your space. If you go elsewhere. Yeah, they're bigger. But do they know companies like yours? Or do they just know companies in general, and you're just going to be it's going to be sort of a generic experience. And so that I think getting started slowed us down a little bit, because we were trying to just compete in general, and I wish we would have competed that way. And I bet for companies and folks that are listening, it's could be an interesting strategy for you is how do you just beat out competitors using how specialized you are?

Eric Watkins: 11:29

Yeah, I think about the, like, let's use the doctor analogy. If my knees hurting, I don't want to go to my normal doctor, like, I want to go to an orthopedic surgeon, someone who specializes in exactly what my problem is. And at the core, that's what we're trying to say, businesses out there who don't niche down, or going out and saying, we're a doctor, we can help you if you're sick. And everybody else who's being successful is going out with a specific niche that they cover. And it's you're at a disadvantage.

Scott Scully: 12:04

People listening might say, well, now that's overdoing it, comparing doctors and how they're in niches to businesses and how they may not be. But it's not that far of a stretch their business. It's very real, that there are particular types of businesses that people are running, where you can be that much better focused on a specific niche. There's unique problems that you're solving, you've spent years doing it, and no one can touch you and your knowledge, and the service that you provide in that area. The competitors can't keep up. But I don't think that that's that weird to talk about it like the healthcare industry.

Jeff Winters: 12:52

I don't even I feel so much more comfortable buying products or services from people who specialize in a niche, I just think the risk is so much so much lower. And if you're and I go back to the dentist example. Like, I'm not going to get like when I go to a orthodontist to get braces, which probably isn't happening in the near future, when I take my kid to an orthodontist, it's like that person knows like that. That person knows everything there is to know in and out about prices, great, I'll take my chances. And when people that sell us stuff, I know everything there is to know about a marketing agency, how we operate, how we talk, the other services we use, I feel so much better about buying stuff from you.

Eric Watkins: 14:15

I think it makes you a little bit more salesy if you don't niche down, because you kind of have that, you know, I think of the classic like cartoon, the guy's on the playground, he opens up his trench coat, and he's got like, what do you want? What do you need? Everything? And like, yeah, right, and you come across like that, oh, we can do that. We can do that, versus I'm calling you today, because this is my specialty. This is what I do better than anybody else. And this is why you should work with me.

Scott Scully: 14:42

When we open the doors before we got organized, and started saying no to types of business or particular industries. We did that right, we'll do a website or we'll send mail or do a television spot or whatever would generate revenue. But that made us boutique like and we couldn't put processes in place and we couldn't scale. And so when we said this is what we want to do, here's how we want to do it. Here's the price point. Here's who would like to sell. Here's how we're going to sell it. Here's the teams that will fulfill it when we started figuring all that out. That's when things just skyrocketed. Right? Just a burst of sales. When we said no. Like actually, I guess that would be my number one piece of advice. Start saying no. Don't take off. Take have business, define what it is that you want to do, and specialize in that. And if you can specialize even deeper into specific industries, that's fine. But if it's just niching, down into what you offer, what the price price point is, the type of business you're trying to target. Just that in itself is a is a better start than most.

Jeff Winters: 16:05

Now, I wish we would have done that. We try in the beginning, we had a few niches we're going to stay in, and then going outside the niches is so distracting. Because you got to go figure out a new delivery process, or you gotta go figure out a new software integration, if you're selling software, what can we work with, it's really distracting. And oftentimes, when you think about selling a new niche, you got to go before it's sold, you gotta go figure all this stuff out. And then you don't even end up selling the new niche. And it was a total waste of like time and, and money, it's, it's really distracting to go outside of your core market for everybody.

Scott Scully: 16:48

You know, every time I have a conversation about business with friends, or anytime I listened to a sales call or implementation call, or maybe a monthly results meeting, the number one thing that happens in my head is I'm always going to the niche, like, I wonder where they could specialize, I wonder how they could tweak their messaging, there, their whole business would be different. If they just figured out the ideal industry, and the offering that they can do in mass. Now this is this would be for people that truly want to take themselves out of a lifestyle business, and into one that that would scale and into one where you would be built building value. You can have a small amount of clients and provide different services for them, and be just fine. But if you're really looking to grow and sustain growth, you got to niche you got to pick niches you got to stick to and you got to say no to other types of business.

Jeff Winters: 17:56

People think it's going to be less business. Yeah, if we pick a niche, we're a million dollar company, $2 million, company, 5 million our company. If we pick a niche, we're foreclosing all these other options, but the actual truth? And again, I'd say Do as I say, not as I did. The actual truth is you will get more business inevitably, by being a specialist than you would by being a generalist, even though that's like the I think that's that's always been a hard part for me is like, wait a minute, there's all this business. Let me go get it all. Why would I just stay in this one lane? Well, actually staying in that one lane would have been better. And I think that's the hurdle. That's like the hurdle people got to get

Scott Scully: 18:36

I couldn't agree more. We have this conversation all the time about exclusivity. Oh my God, have we locked ourselves out in particular industries. That's what we talk about. But then on the other side of it, it's like, oh, my gosh, we have 100 HVAC, we have 100, it plus, right. And it's just because we say we're going to do one and a mark market, the top markets around the country, but we got clients faster, and we're keeping them longer because of niching. Down and the exclusivity piece that we added. It's why we're where we're at today.

Eric Watkins: 19:14

There's a caveat. And we talked about this earlier that you have to have enough companies in the universe that you're targeting. So for example, you know, a lot of our IT partners, they, they can't just say I'm just going to work with dentist offices, because you could reach all those dentist offices in 30 days, probably in one market, maybe not 30 days, maybe a little bit more than that. But if you are grouped into that geographical region, I think it's important to say, well, what are my 10 Best niches? Or what are my 15 Best niches, and you know how many it takes to create to be a specialist in a niche? one, maybe two. As soon as you get to you specialize in that niche and you should start putting in thought to how you're going to be incredible at that niche.

Scott Scully: 20:05

And there's more targets than people. If there aren't enough dentist's office, I think it would surprise you how many dentist's office then then it could be healthcare, and you'd never be done there. You would never be done in healthcare. Right as as an example or, you know, it could be home services.

Jeff Winters: 20:29

Professional Services, yeah. Right. Even if it's not enough, companies now. Start somewhere and getting really good very specifically. Because wherever you wherever you start, I mean, you know, you can be your niche for a month can be your niche for a year, but like pick, pick one or two and get really, really good. Because once you do, it'll also give you this blueprint for how to get good at niches. And that's really important to, if you're going to sell that you're gonna determine your niche. You can market you can sell, you can deliver, okay, but now I also know how to drive niches. And I think that, you know, in observing this business, that's one thing that's gone really well here is like, Okay, we've got 15 niches, not only do I have a great deal of expertise in the niches I'm in, I also have a great deal of expertise in picking niches, and how to sell and market and deliver to those niches, which is an expertise unto itself so you can continue to build on the next niche, I don't know why it keeps going, right? Salesforce just keeps coming to my mind. Like I heard, whatever, maybe last Dreamforce we were at, which was what however long ago, it's like, Salesforce is new niches education was born after colleges and universities, that's an example of a publicly traded, worth many 10s of billions of dollars, and they're still niching down.

Scott Scully: 21:50

And then they go put a whole campaign together, specific websites, landing pages, emails, marketing collateral, a specific team to attack that niche, right. I think I'm sitting here thinking about how much easier it it makes it for the sales enablement team. That's a group that needs to have a story to tell, to drive the most leads possible for the sales team. And when we're in particular niches, and we can call out industries and success stories, it just makes it that much easier for them to develop new meetings for our sales team. And super important, they're hidden,

Eric Watkins: 22:33

here's the the fact and this will this might rub some people the wrong way over the phone on a cold call over an email, you're all to say you're all the same. Yeah, I would love to think abstract comes across incredibly well. But we don't we are the we are just another marketing company in their inbox. Until we have a story of us specializing in a client that's just like them. Now we're different. Now we're different than everybody that they come across. And, man, if you're going to take we talked about if you're going to have predictable growth, you have to have an outbound strategy. And then also, from a digital standpoint, if you're going to drive people to your website, you're gonna need to have something compelling to click on. And you're gonna be having to write content about how you specialize in their industry. It's huge. I love that you said sales enablement.

Scott Scully: 23:25

I just I think you just hit on something the whole time. You're sitting here saying we're just another marketing company, I'm sitting over here thinking no or not. But you know where you're right. All the things that we do that separate us from others that aren't landing, as much as the message about specializing with mechanical contractors. That's the part they hear over. Nurture things we do are sure other pieces. So

Eric Watkins: 23:52

when people don't think about it, they're we're walking around this building all day, we see these 500 incredible team members do an incredible things for their clients every day. For all they know, we could be in a basement with three people. And that's that's a tough message that we have to talk to our clients about a lot because they're, you know, we what makes you different. We have incredible customer service, our team cares deeply about our clients. Anybody can say that over the phone, like anybody could say, I'm not saying you're wrong, you're probably right. But it's really hard for me to convince somebody of how good your customer services and a one minute phone call,

Scott Scully: 24:32

we'll hear it. We prove it out every day. Like when a lead gets to our sales team. And it's in a niche, they feel so much better. Like when it market opens up, or when they're talking to somebody about what we do with other mechanical contractors. They just feel stronger. It's like look we do we've got 100 clients in your same space where I've heard those things before I know you're number one on the market and why would you you know care about the other people in your market we've got a lot of number ones around the country and your particular space let me tell you the stories let me tell you what ended up happening for me

Jeff Winters: 25:16

think about it this way to sales Now is different in that on average buying decisions are made whoa whoa,

Eric Watkins: 25:26

whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa. We're gonna let him just just throw a stat out there without announcing it. Did it did it edited it edited it edited a stat man Get your pocket protectors.

Scott Scully: 25:44

Now it feels uncomfortable delivering the stat nerd alert.

Eric Watkins: 25:50

Before you say that reminds me of a quote

Jeff Winters: 25:59

here set by your generically speaking, no sales decisions are being made by committees on average four to six individuals involved in a buying decision. That means that the sales decisions are being influenced by a champion or someone coming into that room going, here are options. Option A is this company, it's great. Option B is this company who's basically like option A, but they specialize in our industry. Don't forget, there's a lot of people making buying decisions that aren't on your pitch that don't get to hear about all the things that you do that blend in with every competitor I have great, we have great customer service or software number goes down or our help desk is 24 hours. Okay, everybody has that. I'm gonna go present this to four people, what are the things that that group is going to key in on? Oh, these people specialize in our industry? I didn't know that great.

Scott Scully: 26:57

Well, there's a there's a agency across town that was so in deep with health care, that health care company bought them, instead of creating an even bigger internal marketing companies. That's how famous they were, and how good work they were doing in the healthcare space. Literally, a large healthcare company gobbled them up, like they were well known. And if we would have tried to compete in that space with a, it would have been pretty difficult. That's the that's the kind of reputation that

Eric Watkins: 27:30

How about exclusivity, though, I know, this doesn't apply to every service. But for our organization, being able to say we're gonna partner with limited amount of companies in a specific niche. A creates urgency in the sales process. Be. It's, from an integrity standpoint, it kind of feels good, right? Like, I'm changing. Yeah, like I like me, and you are going to take on this market, we're going to work together, it's no better way to start a partnership off. And you know, in my opinion, I think that's, and you can't do that. There's no point to having exclusivity if you don't have niches.

Scott Scully: 28:10

Right. One of my favorite things was always to say, well, you know, get up in the morning, how do we figure out who to work harder for? Right? I love that. If we're targeting the same people, on behalf of multiple clients, how do I legitimately build a sales pipeline? You know, it's you and me against the bad guys in this market to grow market share over time and put more money, the bottom line, and then every conversation you have with them is about kicking the other guy's ass. That's fun. And they want to do that. And and they get motivated by that.

Jeff Winters: 28:47

There's, like one of the one of my favorite sales books is called influence, and an influence. He talks about different principles to help persuade people to unbalanced buy stuff, and one of them is scarcity. Scarcity is a principle to get it's not all about sales, but it's sort of very adaptable to sales. And one of the principles of influencing others is scarcity. And a great way to bring scarcity into your sales process, to help drive not only to persuade people to do something, but also to drive urgency is exclusivity. Because by its very nature, being exclusive and offering a certain number of spots, or a certain number of clients, or whatever it is, the very nature of being exclusive means that there is scarcity. And it works. Future sponsor, obviously. Yeah, the book Influence.

Eric Watkins: 29:44

I think your shirt would put scarcity to the test. If that was the only shirt left, I don't know if anybody would take it. So one other topic that we haven't gotten into is recruiting. In this day and age, it couldn't be more important to recruit the best people to your organization. Scott, how does working in niches give you a competitive advantage with recruiting the best people?

Scott Scully: 30:13

Yeah, I'm glad you brought that up. That's actually a huge one. You know, well, what's it look like if you are selling a product or service into the commercial cleaning space? And that person is coming out of 10 years of experience working in that industry. So it's just a little bit easier. Have a quicker learning curve. All right, I need to learn what you do your product or your service, but I don't have to learn about the commercial cleaning space. That's big. That is big,

Jeff Winters: 30:52

especially for salespeople. Like just being focused on salespeople is a few things first, you mentioned Scott training time goes down. You already know if I'm familiar with let's just stick with commercial cleaning. If I'm familiar with the commercial cleaning space as a salesperson, I know the hot button issues I know the lingo. I understand how to talk to people, I probably know the hierarchy and how decision making processes work. It's a huge leg up,

Scott Scully: 31:17

got instant credibility. Oh, yeah. And then what if they were somebody that was already selling in that space and have a bunch of relationships or like, can then now go back to with your product

Jeff Winters: 31:29

or service and that's the second thing I was gonna say is relationships, Lonnie, I think as a salesperson, like he only for a while sold financial service, just because like, his language was so polished and like, like, you know, in finance, if you if you don't talk finance language, they know in a nanosecond that you don't know, shit about their business. Yeah, if you go, what's the revenue of your company, they go assets under management. You know, shit about what I do, the relationships matter so much, to carry those over. And to have those starting as you're like, as you're getting trained, you know, because most people, when you start a sales job, you're at zero, for at least 6090 days, if you can start with relationships and start to build that pipeline on day one, as opposed to day 61, or 91. Huge leg up.

Eric Watkins: 32:24

You know what, in addition to that, sort of a bonus one, is if you work in a niche, and you hire someone, let's say that you'll see as your sales rep example. They come in to the team, they make everybody else better in that niche with the knowledge that they are right, that just adds that value to the rest of the team.

Scott Scully: 32:42

This could be actually the way that you would get into

Eric Watkins: 32:47

a niche, throw into an edge. Yeah, go find somebody,

Scott Scully: 32:50

go find somebody that has a lot of experience and relationships in that particular niche, bring them on, and you're instantly credible, and you know, somebody that specializes in their area of business.

Eric Watkins: 33:04

Love that. So great conversation today, niching. Down, you know, there, it might not be the most exciting topic in the world, but this man, it may help your business the most. So we hope you had some good takeaways. Today, we tried to land at five, there's a lot of positives that come with niching down the riches in the niches. But number one, sales and marketing, makes sales and marketing so much easier, you're able to know exactly who you're going to target, your message is going to resonate more, put yourself in the buyers shoes you're gonna want to buy from somebody who's the expert, and knows your industry knows your specific market. Second thing training and fulfillment, when you're bringing new members onto the team, whether it be in sales, whether it be in the Service Division, they're going to know the ins and outs of that industry, and they're going to be able to deliver an incredible product, you're going to give a better service to your clients, which at the end of the day is something we all want to do, and strive to get better at each and every day. Number three, exclusivity. So exclusivity, where where it applies in certain services, it is going to give you such a leg up in your sales process to be able to do that. And then also the fulfillment team loves it. They love being able to not compete against one another but they're working for one partner in a market sort of put put your name on their jersey every single day, they're coming into work. And they feel like they're working for their client, it actually brings people closer to the client. For thing, consultant, it's worth the price of your service just for that business to hear the ins and outs of that industry that you're targeting or the ins and outs of that that niche specifically, you're going to be an incredible consultant, your clients are going to show up to their calls, they're going to want to hear what that account manager has to say. And then also in the sales process. If you want to help companies with the service that you're you're providing they're going to have the opportunity to do that even better than that. And then last but not least recruiting. We just talked about it. What a great way. If you're trying to figure out how to get into niches then going and finding somebody in a niche that you want to penetrate and finding somebody with experience in that niche. So those are the top five today, the a player action items. Great conversation. Always be growing. Always bigger always be growing. Thanks for listening to the growth show. Leave us a review and let us know how we're doing or if there's a topic you'd like us to cover in the future.

Unknown: 35:33

The Groeschel is sponsored by abstract Marketing Group, whose outsourced sales and marketing services for provide you with everything you need to close consistent business for less than the cost of a full time employee sapper consulting. Let us schedule your sales appointments so you don't have to abstract cloud solutions leveraging the power of the Salesforce platform to solve complex business problems with straightforward solutions.

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[Season 1] Finding Riches In Your Niches

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